For housing professionals

Turn Home Decision Lab into your branded housing decision tool.

Help clients understand whether to buy, rent, refinance, sell, hold, or move — with reports branded to your business.

Start with a no-card trial 5 branded reports for the lifetime of your email, then the $50/month Professional plan includes 50 reports.

Use decision reports where client conversations already happen.

HDL gives agents, lenders, lawyers, and housing professionals a practical way to turn complex housing decisions into clear, shareable report conversations.

Buyer education

Explain affordability, tradeoffs, and questions to verify before clients write offers.

Rent vs buy conversations

Give clients a structured comparison when they are deciding whether to enter the market.

Refinance conversations

Help homeowners evaluate break-even timing and monthly cash-flow changes.

Sell vs hold conversations

Frame the financial and practical tradeoffs before listing or retaining a property.

Move planning

Support clients comparing housing choices across timelines, markets, and life changes.

Client retention after closing

Keep past clients connected as future housing decisions come up.

Lead magnets

Use branded educational reports to start higher-quality client conversations.

Trial account

Try the full branded workflow before billing.

5 reports

Start with a no-card trial: set up your profile, brand your report headers, and create up to 5 client-ready reports. After the trial, the $50/month Professional plan includes 50 branded reports.

  • Generic account type for agents, lenders, lawyers, and other housing professionals.
  • Draft profile and onboarding flow before public directory review.
  • Trialing subscription record for clear quota, period, and upgrade handling.
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Request a demo

Talk through your client workflow.

Use this if you want HDL set up for a brokerage, lending team, law practice, or service provider group.

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